Who hasn’t been watching a commercial for a drug and heard the disclaimer at the end and sarcastically thought, “well that sounds awesome”? Drug manufacturers fill commercial air time touting their latest cure-all drug, but after telling the public how and why they need to use their medication, there is a long string of all the horrible ways that things can go terribly wrong.
To cover themselves, drug companies are required to state all the pertinent warnings related to any drug that is on the market. So, when they advertise it, they have to include all the side effects that have been noticed to use. For some those things can be as mild as a headache, in others things such as “may lead to certain cancers,” are on the list.
The AMA is taking the requirements for disclaimers to task. Believing that the drugs are not being used the way that they could and benefiting the people who really need them, they insist that the disclaimers attached at the end of advertising are scaring people away, and biasing them against use, when the likelihood of bad things happening is very small.
The American Medical Association is insisting that the lawyers for the drug companies are including unnecessary warnings that may be swaying people away from using the drugs that they need. To the distain of the AMA criminal defense lawyer Seattle, the physicians contend that the late-night barrage of medical advertising is plagued with complications of new medicines reaching the market.
It isn’t just the fact that the warnings are put out there, it is the way that they are being talked about. Being spouted at the end of the commercial in such an alarming way, the side effects are clouding the information about why someone would want to use the medicine and the good aspects of it. The warning labels overpower the knowledge about how the medicine is good for you and how it can be potentially life saving.
The ads have all the lethal consequences, but they never say anything about all the lives that the drugs are saving. Who is at fault for the side effect warnings? The AMA was the agency that started the push toward including warning labels so that patients understand the risk to use. They also wanted the patient to understand that they should seek medical advice before taking any medication, but they insist that the warning labels have gone overboard and are now doing their patients a disservice.
The ads being perpetuated through the legal counsel of the drug manufacturers is doing nothing but scaring away the patient and putting confusion and distrust between patient and physician. Many patients are opting to go against the advice of the clinician due to the lethal warnings attached to the drug ads. That, many insist, is decreasing the use of medication that people can really benefit from.
The ads are overall jeopardizing the care of the patient. Being afraid that they will be a victim to the horrible side effects mentioned at the end of commercials, many are deciding not to try drugs that could help their health status. Not only are they denying taking the medications, once they hear about the potential harm that can come to them, they discontinue use, which can be even more harmful.
The AMA is stepping forward to ask that the ads be tailored because the industry is only growing. Ads targeting new drugs continue to fill the television screen of millions of television viewers and may be having the opposite effect on users. Wanting patients to try new drugs and to give them information about new drugs reaching the market, what these ads may be doing is scaring away potential patients through the legality of warning them of things that may or may not even happen.
The AMA doesn’t want for the ads not to include the potential harm, but they want the drug companies to emphasize more what the drugs can do to better health. They also want less advertising dollars to be spent peddling drugs to the American public. A very confusing situation, they are trying to sell their drugs, but the real effect is that they are causing patients to form an opinion about them and not try them out of fear. It is a self-defeating campaign.
The American Medical Association is looking for there to be more physician guidance and less marketing behind the drug maker’s desire to get the drugs out there and in the hands of patients.